Concept
Christopher Ward is renowned for its exceptional, timeless watch designs, blending British and Swiss heritage. To help the brand connect with Gen Z—a generation experiencing higher stress levels than previous ones (American Psychological Association)—I created a 15-second spot for the Dune collection. This animation highlights the watch’s design while visually capturing Gen Z’s anxiety about the future.
The brief for this project came from the 2025 D&AD New Blood competition.
Softwares
Maya, Substance Painter 3D, After Effects, Davinci Resolve, Storyboard Pro
Animatic
