Concept
“Refuel Your Mind” is a CG commercial concept inspired by the spirit of Cannes Lions—an epicenter of global creativity. The project began with a central question: Why do people stop creating? Through exploration, I landed on a common but often overlooked answer—burnout.
This piece uses a visually distinct blend of crayon and watercolor-inspired CG to reflect on the emotional toll of burnout and the importance of reconnecting with one’s creative beginnings.
Softwares
Cinema 4D, After Effects, Davinci Resolve, Storyboard Pro
Animatic
Style Frame 1
Style Frame 2
Mood Board
Script Notes
